Issa Rae's Hoorae & TikTok Forge Microdrama Deal

Issa Rae's Hoorae Media is embarking on a significant new venture with TikTok, co-developing a series of micro-dramas for exclusive release on TikTok and its dedicated app, PineDrama. This announcement was made by Rae at TheWrap's Creators x Hollywood Summit.

This partnership represents a strategic move into the burgeoning micro-series space, with TikTok aiming to redefine content distribution by pairing creator-led narratives with scaled reach. Rae expressed enthusiasm for the format, seeing it as an accessible way for Hoorae to become part of audiences' daily lives, echoing the success of microdramas in other markets.

The initial microdrama, 'Screen Time,' is slated for release this month. The series follows a double-date movie night that takes a dramatic turn when a mysterious figure hijacks the television, forcing the couples to reveal secrets. The cast includes Brittney Jefferson, Eric C. Lynch, Jasmine Luv, Xavier Avila, and Jenna Nolen. This endeavor marks Rae's return to digital media, reminiscent of her earlier success with 'The Mis-Adventures of Awkward Black Girl.'