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Simon Gebrelul: Sports & Music Mogul
9 Feb
Summary
- ISLA Management built on friendship, not recruitment.
- Gebrelul manages NBA MVP Shai Gilgeous-Alexander and GIVĒON.
- Company prioritizes client relationships over brand deals.

Simon Gebrelul, co-founder of ISLA Management, has built a unique powerhouse company on the bedrock of friendship and a family-first ethos. Launched in 2018, ISLA manages a roster of top-tier talent, including NBA MVP Shai Gilgeous-Alexander and Grammy-nominated artist GIVĒON. Gebrelul prioritizes his clients' well-being, often choosing their interests over potential brand partnerships.
Gebrelul's journey began with a passion for basketball, but he soon expanded into the music industry, recognizing a significant opportunity. He met his co-founder, EK, in 2017, and together they established ISLA with a focus on genuine relationships. This approach has allowed them to foster deep trust and loyalty among their clients.
Shai Gilgeous-Alexander's career has seen remarkable growth, culminating in an MVP award and an NBA championship. His off-court portfolio, carefully curated by Gebrelul, includes partnerships with major brands like AT&T and Converse. Gilgeous-Alexander is also investing in his hometown of Hamilton, Ontario, revitalizing TD Coliseum.



