Home / Arts and Entertainment / Jeremy King Jokes About Influencer Overrun
Jeremy King Jokes About Influencer Overrun
4 Feb
Summary
- Jeremy King's new restaurant is overrun by influencers.
- He jokingly threatened to ban influencers with camera crews.
- The Park restaurant faces disruption from social media content creators.
Restaurateur Jeremy King has lightheartedly commented on the influx of influencers at his new Notting Hill establishment, The Park. He mentioned in a newsletter that the restaurant has been unexpectedly "trending" on TikTok, surprising his team. King humorously suggested he might have to ban individuals arriving with large camera setups, makeup artists, and vanity mirrors to minimize disruption for regular patrons.
The Park has implemented measures to ensure diners are not unintentionally featured in social media content. This issue mirrors global trends, with other restaurants like Dae in Brooklyn and Folderol in Paris also struggling with disruptive social media content creation. Industry reports indicate a significant portion of TikTok users travel specifically to visit trending restaurants.
King, known for his influential London dining spots, faced a difficult period after being ousted from Corbin & King in April 2022. He has since made a successful comeback, opening Arlington in March 2024 and The Park in June 2024. He is also preparing to relaunch Simpson's in the Strand, a venue he considers the pinnacle of his career.
