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Indonesian Studio Urges IP Focus Over One-Offs
2 Dec, 2025
Summary
- Visinema champions long-term IP creation for a sustainable creative ecosystem.
- CEO calls for stronger government support to foster global competitiveness.
- Upcoming film 'Na Willa' continues Visinema's focus on meaningful storytelling.
Visinema's CEO, Herry B. Salim, has called on Indonesia's entertainment industry to shift focus from single projects to the creation of enduring intellectual properties (IPs). He believes that prioritizing storytelling as a medium for sustainable creative ecosystems is crucial for long-term success, likening mainstream film products to fast-moving consumer goods.
Salim stressed the importance of Indonesian creators not only consuming foreign content but also daring to compete on a global scale. He pointed to Malaysia's digital content grant program as an effective model for government support, suggesting similar initiatives could help Indonesian animation and film industries flourish.
During the JAFF Market, Visinema also unveiled a teaser for their upcoming film, "Na Willa (2026)." This project, from the team behind the hit "Jumbo," continues the studio's commitment to "storytelling that matters," echoing their tagline about children and the inner child.
