Indie Label Big Loud Celebrates 10 Years of Superstar Discoveries

In the 10 years since its founding, independent label Big Loud Records has transformed from a small publishing company into one of the most influential forces in country music. The label's trio of executives - Seth England, Craig Wiseman, and Joey Moi - have overseen the meteoric rise of artists like Morgan Wallen, Hardy, and Stephen Wilson Jr., all while staying true to their independent roots.

Despite their massive success, the Big Loud founders remain committed to their "pissed-off startup" mentality. They emphasize the importance of maintaining creative control and a focus on developing songwriters, even as the label has grown to rival the major Nashville imprints. This approach has paid off, with Big Loud discovering and nurturing some of the genre's biggest stars of the past decade.

The label's first country airplay No. 1 came in 2016 with Chris Lane's "Fix," but it was the signing of Morgan Wallen in 2017 that truly put Big Loud on the map. The label took a development approach with Wallen, helping him hone his craft before he exploded into a global superstar. Now, the label is replicating that success with rising talents like Stephen Wilson Jr., who is nominated for CMA Awards' best new artist.

As Big Loud celebrates its 10th anniversary, the founders remain committed to their independent spirit and focus on nurturing songwriters and artists. Their unique approach has transformed the label into a powerhouse, proving that an indie can compete with the major players in Nashville.