India's New Content Frontier: 50 Vertical Dramas Planned

Epic Studios has joined forces with Rusk Media Private Limited (RMPL) in a significant venture to produce 50 original vertical drama series. This collaboration is strategically designed to cultivate India's most extensive collection of owned vertical-drama intellectual property. The planned slate will encompass a wide array of genres, including mythology, drama, mystery, thriller, and romance, catering to diverse viewer preferences.

These new series are slated to debut on Alright! TV, Rusk Media's dedicated platform for original vertical-drama content. The partnership synergizes Epic Studios' established experience in television, streaming, and film development with Rusk Media's expansive digital distribution network. This integration promises a seamless ecosystem for content creation and consumption.

Aditya Pittie, managing director of The Epic Company, highlighted the escalating global and domestic demand for vertical dramas, noting their transformative impact on content consumption. He stated that the partnership's objective is to achieve substantial scale and establish a dominant library of vertical-drama IPs in India. Plans are in motion to significantly grow the content library to over 250 titles by mid-2027.

Karanvir Sofat, co-founder and chief revenue officer of Rusk Media, views this deal as a continuation of Alright! TV's mission to provide high-quality content for younger Indian demographics. He emphasized that this collaboration reinforces their commitment to delivering premium, engaging entertainment for digital audiences, combining compelling narratives with the fast-paced accessibility expected by today's viewers.