What led to the surge in interest for Korean culture in India?

The COVID-19 pandemic and the global popularity of K-dramas, K-pop, and Korean slang terms like 'Oppa' and 'Saranghae' significantly boosted interest in Korean culture in India.

How has Korean culture integrated into Indian daily life?

Korean culture has become embedded in Indian daily life through elements like skincare, food (ramyeon, kimchi), fashion, and the adoption of Korean lifestyle ideals.

What is the current status of Korean culture's popularity in India?

Interest in Korean culture, especially the broader term 'Korean,' remains sustained in India, indicating a lasting integration beyond peak pandemic levels.

Home / Arts and Entertainment / Ghaziabad Tragedy Highlights India's Intense Korean Culture Craze

Ghaziabad Tragedy Highlights India's Intense Korean Culture Craze

5 Feb

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Summary

Searches for 'Korean' surged significantly between 2020 and 2022.
Korean slang like 'Oppa' and 'Saranghae' saw major popularity spikes.
Korean culture now deeply embedded in Indian food, fashion, and commerce.

Ghaziabad Tragedy Highlights India's Intense Korean Culture Craze

The intense immersion in Korean culture across India, particularly among younger demographics, has become a significant societal trend. Data reveals a substantial increase in searches for 'Korean' between 2020 and 2022, coinciding with the global popularity of K-dramas like "Crash Landing on You" and "Squid Game."

This cultural wave extended beyond television, with Korean slang terms such as "Oppa" and "Saranghae" gaining widespread traction. The influence is now evident in various aspects of Indian life, including skincare, food, and fashion.

Initially driven by curiosity, the COVID-19 pandemic acted as a watershed moment, accelerating this cultural adoption. What was once confined to specific regions and urban groups has now become a nationwide "craze," fueled by global K-pop sensations like BTS and BLACKPINK.