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India's First Virtual Studio Music Video Drops
9 Feb
Summary
- Music video 'Sharmana' is India's first shot entirely in a virtual studio.
- It integrates AI and digitally created environments for a unique visual experience.
- Released in February 2026, the song features Rohan Mehra and debutant Hiyaa.
Ramji Gulati's new music video, 'Sharmana', has achieved a significant technological milestone for Indian music, being the country's first to be entirely produced within a virtual studio featuring AI integration. Released in February 2026, the song is now available on major digital platforms.
The production utilized digitally generated environments and controlled virtual sets, marking a departure from conventional filming locations. This innovative approach allows for visual storytelling that would be impossible with traditional methods, as highlighted by Gulati's creative vision.
