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Indie Indian Filmmakers Unite for Better Access
16 May
Summary
- Over 120 Indian filmmakers formed a new association.
- The group aims to improve theatrical, distribution, and streaming access.
- Formation was partly inspired by struggles of the film 'Agra'.
More than 120 Indian filmmakers and producers have established the Independent Filmmakers Assn. of India (IFAI), a not-for-profit collective. This body, which made its debut at the Cannes Film Festival, aims to significantly improve theatrical access, distribution pathways, and streaming visibility for the country's independent cinema sector.
The formation of IFAI was partly influenced by the theatrical release challenges of Kanu Behl's 2023 film 'Agra.' Despite critical acclaim, the film experienced limited showtimes and exhibition support, highlighting systemic issues in Indian indie cinema. Founding members noted that independent films often survive "in spite of the system," necessitating a collective voice.
IFAI will operate through dedicated groups focusing on advocacy, exhibition, distribution, public policy, mentorship, and audience development. The association plans to nurture emerging talent through workshops and mentorship programs, fostering an ecosystem where independent filmmakers feel supported and less isolated. It seeks to share resources and knowledge regarding marketing, distribution, and audience-building.
Directors and producers at all career stages are welcome to join IFAI. Prominent founding board members include Aarti Kadav, Alankrita Shrivastava, and Anshuman Jha. They emphasize the need to protect and nurture independent cinema as a space for new voices, forms, and truths, ensuring diverse cinematic expression continues to thrive in India.
