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India's Craftsmanship Steals the Show at the Oscars
16 Mar
Summary
- Swadesh showcased Indian artisan designs at the 98th Academy Awards.
- Nita Ambani founded Swadesh to promote traditional Indian arts and crafts.
- Over 12,000 artisans across 500 craft traditions are supported by Swadesh.
At the recent 98th Academy Awards, Swadesh, a brand dedicated to global visibility for Indian designers, captured significant attention on the red carpet. Numerous celebrities accessorized their ensembles with unique, handcrafted pieces from the company, which emphasizes luxury craft from India.
Founded by philanthropist Nita Ambani, Swadesh aims to preserve and promote India's traditional arts, handlooms, and crafts. The initiative actively supports over 12,000 artisans from more than 500 craft traditions, ensuring the longevity of these skills.
For Hollywood's biggest night, Swadesh collaborated with Indian designers to present custom creations. These included intricately fabricated textiles and fine jewelry, showcasing India's rich heritage in metalwork and gemstone craftsmanship, with pieces drawing inspiration from Indian architecture and nature.
Notable attendees like Law Roach, Minnie Driver, and Brandi Carlile were seen wearing Swadesh's distinctive designs, including brooches inspired by Art Deco and sunflowers, and elegant diamond necklaces, all contributing to a celebrated showcase of Indian artistry.
