When was Amar Chitra Katha founded and what was its initial mission?

Amar Chitra Katha was founded in 1967 with the mission to introduce children to India's vast universe of Hindu gods, legends, and history.

Who forms the largest readership for Amar Chitra Katha today?

The largest number of readers for Amar Chitra Katha are between 25 and 45 years old, who are introducing the comics to their children.

How did the COVID-19 pandemic impact Amar Chitra Katha?

During the COVID-19 pandemic, Amar Chitra Katha made its app free for a month, which led to a surge in readers and significant growth in digital revenue.

Home / Arts and Entertainment / Indian Comics Defy Digital Age

Indian Comics Defy Digital Age

1 Feb

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Summary

Founded in 1967, it aimed to teach children Indian mythology and history.
Nostalgic adults and their children now form the largest readership base.
The publisher embraced digital platforms during the pandemic, boosting readership.

Launched in 1967, India's indigenous comic publisher set out to educate young readers about the nation's rich mythology and history. Nearly six decades later, the series, known as ACK, continues to hold its ground against the dominance of smartphones and streaming television. Its founder, Anant Pai, was inspired to create the comics after noticing children's lack of knowledge about Indian heroes compared to Greek gods.

ACK quickly became a cultural touchstone, with titles ranging from Hindu deities to freedom fighter biographies selling millions and being translated into regional languages. Despite facing challenges like the arrival of Cartoon Network and a television adaptation of the 'Mahabharata,' the publisher perseveres. A recent fire at their Mumbai warehouse damaged archives, yet the company marches on, supported by generations of readers.

Currently, the primary readership for ACK falls between 25 and 45 years old, individuals who grew up with the comics and are now introducing them to their own children. While the core research and storytelling methods remain, artistic styles have adapted, with modern renditions of deities featuring more muscular physiques to appeal to contemporary tastes. Storytelling also reflects evolving societal norms, portraying more equitable gender roles.