Home / Arts and Entertainment / Indē Wild's Sweet Treat Campaign: Banita Sandhu & Diipa Büller-Khosla Shine
Indē Wild's Sweet Treat Campaign: Banita Sandhu & Diipa Büller-Khosla Shine
25 Mar
Summary
- Banita Sandhu and Diipa Büller-Khosla front Indē Wild's new global campaign.
- The 'Sweet Treat' campaign features hyper-feminine aesthetics and skin-first glamour.
- The collaboration highlights rising South Asian representation in global beauty.
Ayurvedic-inspired skincare brand Indē Wild is set to launch its global 'Sweet Treat' campaign on March 25, featuring actress Banita Sandhu alongside founder Diipa Büller-Khosla. The campaign's visuals are steeped in hyper-femininity, blending coquette elements with refined editorial styling. Sandhu and Büller-Khosla are depicted in pearl-detailed corsetry and sheer lace, creating a soft, rose-tinted mood.
The 'Sweet Treat' campaign incorporates balletcore influences like white stockings and tulle, paired with statement jewelry reminiscent of the old money aesthetic. This fusion aims for a look that is both contemporary and timeless, aligning with Indē Wild's premium brand image. A central focus is skin-first glamour, with both personalities sporting dewy, glass-skin makeup looks.
This collaboration also marks a significant moment for South Asian representation on a global scale. Diipa Büller-Khosla, a known fashion entrepreneur, and Banita Sandhu, recognized for her diverse acting roles, come together to enhance the visibility of South Asian talent in international beauty storytelling. Sandhu was last seen in 'Detective Sherdil' on ZEE5.
