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Ina Garten's Seven-Figure Podcast Deal Stuns Media World
21 Jun
Summary
- Ina Garten secured a seven-figure deal for a new podcast.
- The podcast, 'Happy Hour With Ina Garten,' debuts in September 2026.
- Vox Media won a bidding war for Garten's upcoming audio-visual show.
Food Network star Ina Garten is set to launch a new video podcast titled "Happy Hour With Ina Garten" in September 2026, following a significant seven-figure deal with Vox Media. This venture attracted considerable interest, with multiple companies competing for the opportunity to host the beloved personality's new show.
The podcast industry is increasingly prioritizing established personalities with strong fan bases, akin to Garten and Oprah Winfrey. Garten, known for her extensive television career, will shift her focus to more intimate conversations centered around cocktails and mocktails, seeking a format that allows for greater authenticity and depth than traditional television.
Her new show will feature full video on YouTube and audio versions on platforms like Spotify and Apple. This move is also seen as a strategic step into a medium that challenges traditional media, offering advertisers new avenues for engagement and potential endorsement deals for Garten herself.
The production of "Happy Hour With Ina Garten" is spearheaded by executive producer Jenna Weiss-Berman, who has a history of successful podcast collaborations. Garten expressed excitement about the dynamic and fast-paced nature of podcasting, viewing it as an appealing evolution in media consumption.
