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Imtiaz Ali's Film Faces Underwhelming Box Office Start
11 Jun
Summary
- The film is predicted to have a slow start at the Indian box office.
- Music by AR Rahman has not generated significant pre-release buzz.
- This marks Imtiaz Ali's first theatrical test post-COVID-19.
Imtiaz Ali's directorial venture, Main Vaapas Aaunga, is set to release in theaters on June 12, with predictions indicating a subdued start at the Indian box office. The film, starring Diljit Dosanjh, Naseeruddin Shah, Sharvari, and Vedang Raina, represents director Imtiaz Ali's return to big-screen direction after a considerable hiatus.
Ali faces his first theatrical challenge in the post-COVID era, as his previous directorial effort, Amar Singh Chamkila, premiered on Netflix. While AR Rahman's acclaimed soundtrack for Main Vaapas Aaunga has received appreciation, it has not produced chart-topping hits to generate substantial public excitement.
The trailer also failed to create the desired pre-release momentum, contributing to a niche romantic drama feel that may limit its initial audience reach. Despite potential for positive word-of-mouth, the film's opening day collection is anticipated to be modest, likely falling between 2.5 to 4.5 crore net.
This projected opening could mark Imtiaz Ali's lowest theatrical debut in 12 years, surpassing the opening of his 2014 film Highway, which collected 3.75 crore net. The film's performance is expected to be particularly monitored in the Punjab and Delhi circuits.
