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Film's Slow Box Office: Imtiaz Ali Explains Why
20 Jun
Summary
- Imtiaz Ali explains film's slow box office is due to lack of star power.
- Director confident in newcomers Vedang Raina and Sharvari's performances.
- Diljit Dosanjh's presence ensures significant poster appeal for the film.

Director Imtiaz Ali has shed light on the box office performance of his recently released film, 'Main Vaapas Aaunga.' He explained that the film was not designed to be star-driven, which accounts for its modest opening. Ali believes that positive word-of-mouth will be crucial for its success, with ticket sales showing an uptrend.
Ali expressed strong faith in the performances of lead actors Vedang Raina and Sharvari, whom he cast due to his focus on the art of filmmaking and compelling casting. He specifically mentioned that Diljit Dosanjh's presence guarantees significant poster appeal. The filmmaker also noted that the younger generation, often misunderstood, is connecting with the film and seeking love and commitment.
He further elaborated on the younger demographic, describing them as sensitive, romantic, and misunderstood. Ali suggested that their perceived flakiness stems from different life experiences compared to older generations, and they are in fact seeking more profound connections.