Home / Arts and Entertainment / "This Is Important" Podcast Renews iHeart Deal
"This Is Important" Podcast Renews iHeart Deal
4 Jun
Summary
- Comedy podcast renewed for multiple years.
- Show has consistently ranked in Apple's Top 50.
- Expanded to include live tours and new projects.
The popular comedy podcast "This Is Important," produced by Workaholics alums Adam Devine, Anders Holm, and Blake Anderson, has officially renewed its multi-year contract with iHeartPodcasts. This agreement ensures the show will continue its weekly audio and video format, with iHeart significantly increasing its investment in production and marketing.
Since its launch in 2020, "This Is Important" has garnered a dedicated following, approaching its 300th episode and consistently appearing in Apple Podcasts' Top 50 Comedy chart. The podcast was recognized as Best Comedy Podcast at the 2024 iHeartPodcast Awards and is part of iHeartMedia's video podcast partnership with Netflix.
The "This Is Important" franchise has expanded beyond audio, with a successful national tour bringing its live comedy to fans. Additionally, the team is developing new podcast projects under iHeart, including the recently launched "Look Back At It."
