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Howard & Grazer's Imagine: Story Power in a Streaming World
20 Nov
Summary
- Younger executives now guide Imagine Entertainment's growth.
- Company embraces AI while championing humanistic storytelling.
- Imagine diversifies with documentaries, branded content, and reboots.
Imagine Entertainment, a powerhouse co-founded by Ron Howard and Brian Grazer over 40 years ago, is charting a new course with empowered younger executives at its helm. The company is strategically expanding its film and television businesses while making significant inroads into documentaries and branded content. This evolution occurs amidst a challenging Hollywood environment, defined by the dominance of streaming services and the disruptive potential of AI.
Despite technological shifts, Imagine's core philosophy remains rooted in the power of compelling, humanistic stories that resonate with mass audiences. Executives emphasize a commitment to narratives that celebrate underdogs and foster emotional connection. This dedication is evident in their diverse slate, which includes imaginative reboots like 'The 'Burbs' and 'Friday Night Lights,' alongside original films such as the unique survival thriller 'Whalefall' and a Snoop Dogg biopic.
The company is also aggressively pursuing the documentary space, focusing on intimate portraits of cultural icons. Simultaneously, Imagine is pioneering in branded content, collaborating with major corporations on innovative projects. This multifaceted strategy, balancing established IP with fresh ideas and new revenue streams, positions Imagine Entertainment for continued relevance in the dynamic media industry.
