Universal Monsters Reimagined in Web3 Collaboration for Halloween

As of October 28th, 2025, Universal Products & Experiences has announced an exciting partnership with web3 company Doodles to bring the iconic Universal Monsters characters into the digital realm. The collaboration will result in a collection of collectible Telegram sticker packs, serialized digital comics, and a short social film, all timed for release this Halloween.

The project aims to blend Doodles' distinctive digital production style with the classic Universal Monsters, whose timeless appearances in early cinema have become ingrained in popular culture. The Universal Monsters film series, which began with Dr. Jekyll and Mr. Hyde in 1913, went on to feature other legendary characters like Dracula, Frankenstein, The Mummy, and The Invisible Man.

"Doodles has always been about imagination and creativity - reshaping familiar ideas into something playful, emotional, and new," said Scott Martin, co-founder and CEO of Doodles. "Universal Monsters are part of the DNA of modern storytelling, and bringing them into the Doodles universe lets us celebrate that history while showing what creativity looks like in this next chapter of entertainment."

This latest digital reimagining of the Universal Monsters comes after the studio's previous attempt to build a Monsters Cinematic Universe, which was ultimately scrapped in 2018. Now, the characters are set to captivate audiences once again, this time through the innovative lens of web3 technology and Doodles' unique artistic vision.