What is the new name of the revived Standard Hotel?

The new hotel will be called Public West Hollywood.

What unique features will the Public West Hollywood hotel offer?

The hotel will feature a lush rooftop terrace, a pool, and a sophisticated new age nightclub with an immersive sound experience.

Who is the hotelier behind the revival of the Standard Hotel?

Hotelier Ian Schrager, co-founder of the legendary Studio 54 in New York, is leading the revival of the Standard Hotel.

Home / Arts and Entertainment / Sunset Strip's Iconic Standard Hotel to Reopen with Luxury Twist

Sunset Strip's Iconic Standard Hotel to Reopen with Luxury Twist

3 Nov, 2025

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Summary

The Standard Hotel, known for its outrageous reputation, is being revived by hotelier Ian Schrager.
The new hotel, Public West Hollywood, will offer "luxury for all" with a focus on accessibility.
The hotel will feature a lush rooftop terrace, a pool, and a new age nightclub with immersive sound.

Sunset Strip's Iconic Standard Hotel to Reopen with Luxury Twist

In 2025, the iconic Standard Hotel on the Sunset Strip in Los Angeles is set to undergo a transformation. The hotel, known for its outrageous reputation, including upside-down signage, "Box Girl" performance art, and star-studded nights of debauchery, is being revived by hotelier Ian Schrager.

Schrager, who co-founded the legendary Studio 54 in New York, is bringing his expertise to the new hotel, Public West Hollywood. The 137-key property will offer a blend of luxury and accessibility, with a focus on creating a "luxury for all" experience. The hotel will feature a lushly landscaped, 16,000 square-foot open-air rooftop terrace with 360-degree views of Los Angeles, as well as a pool on the ground floor.