Iceland Airwaves Amplifies Passion for Emerging Music Acts

The 2025 edition of the Iceland Airwaves festival is poised to be a celebration of passion and energy for emerging music acts. As attendees enter the festival's downtown Reykjavík venue, they are greeted by the enthusiasm of the festival's managing director, Ísleifur Thorhallsson, who says the event is "built purely off passion."

This sentiment rings true across the city, which has transformed into a "Music City" for the four-day festival. From the lobby of the Center Hotels Laugavegur, where industry figures congregate, to the Nordic-style buildings adorned with bold festival posters, the city exudes a vibrant, music-centric atmosphere. Even the "Reykjavík Music City" tote bags carried by conference attendees contribute to the festival's immersive experience.

Iceland Airwaves has a history of launching global stars, including Fontaines D.C. and Florence + The Machine, while also consistently showcasing a wide array of Icelandic talent. The festival has become a premier event in the European festival calendar, with a guiding philosophy that reflects Reykjavík's ability to make a significant impact on the global stage despite its small population. Through government grants and a focus on promoting music abroad, the city has invested deeply in its cultural scene and empowered its artists.

The 2025 edition of Iceland Airwaves promises to continue this tradition, platforming breakthrough acts from both sides of the Atlantic and giving a boost to the future stars of Iceland's music scene. As delegates from the U.K., U.S., and Europe gather to listen and watch the magic unfold, the festival solidifies its reputation as a tastemaker event, offering a glimpse into the next generation of musical talent.