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AI's Role Explored at Iberseries & Platino Industria
28 Sep
Summary
- Iberseries & Platino Industria pivots to increased B2B engagement.
- New AI Workshop features Google's Head of AI Trainings EMEA.
- Mexican cinema highlighted as country of focus, showcasing its ecosystem.
The Iberseries & Platino Industria conference is significantly boosting its business-to-business (B2B) activities, aiming to create more direct connections and opportunities for industry professionals. This strategic shift includes expanded pitch sessions and dedicated networking spaces, moving beyond traditional speaker-audience formats.
A central theme this year is the exploration of artificial intelligence's role in filmmaking and television. An AI Workshop, led by Google's Head of AI Trainings EMEA, will delve into AI-driven production models, regulatory challenges, and new narrative possibilities. The event will also premiere 'Pelagius,' Spain's first feature film created with generative AI, sparking discussions on the future of audiovisual creation.
Mexico has been chosen as the focus country, celebrating its rich cinematic landscape and robust production ecosystem. The aim is to showcase Mexico's talent, infrastructure, and potential for international co-productions and partnerships, positioning it as a key global player.
The event, scheduled from September 29 to October 2, will host prominent industry buyers and film commissioners, alongside new key players like the BBC and Apple TV+. Discussions will also touch upon changing viewing habits, such as the rise of microdramas, and the persistent importance of human-driven storytelling in an evolving media environment.
