IAG Adds Lam & Gonzalez to Creator Team

Independent Artist Group (IAG) has significantly bolstered its Creators Group by appointing Sandy Lam and Sara Gonzalez as new agents. Both professionals will operate from the agency's Los Angeles headquarters, reporting to Nir Caspi, IAG's Head of Non-Scripted and New Media.

This strategic move aims to enhance IAG's representation of digital creators and influencers. Lam and Gonzalez are expected to leverage their extensive relationships and expertise to develop brand partnerships, intellectual property, and new opportunities across the media and entertainment landscape.

Lam previously held a key role at Empire, where she spearheaded influencer sourcing operations. Gonzalez, an influencer marketing executive based in Los Angeles, brings a track record in creator strategy and partnership negotiation. Their combined skills are anticipated to drive growth for both established and emerging talent within the creator economy.