Home / Arts and Entertainment / Hyph Taps Music Veteran Masuch for Growth
Hyph Taps Music Veteran Masuch for Growth
27 Jan
Summary
- Hartwig Masuch, former BMG CEO, appointed Hyph chairman.
- Hyph develops interactive music tools using owned sound components.
- Masuch to guide Hyph's strategic expansion for new music services.
Effective April 2026, music service Hyph has named Hartwig Masuch, the former CEO of BMG, as its new chairman. Masuch, who has been advising the company, will guide Hyph's strategic growth as it aims to pioneer interactive music experiences.
Hyph's core technology utilizes millions of proprietary musical components, enabling fans to assemble their own songs through an app currently in beta testing across regions like the Nordics, UK, and Sub-Saharan Africa.
Masuch brings extensive experience, having transformed BMG into a major global music company. He expressed optimism about Hyph's potential to drive the industry's next revolution, emphasizing its focus on human-generated music and the creator economy.
CEO Andreas Carlsson highlighted Masuch's leadership as crucial for Hyph's vision to allow musicians to thrive while empowering non-musicians to engage with music creatively. This partnership aims to achieve a significant advancement for music since the advent of streaming.
