Who is the new chairman of Hyph?

The new chairman of Hyph is Hartwig Masuch, former CEO of BMG, effective April 2026.

What is Hyph's core technology?

Hyph's core technology is based on a large library of millions of wholly owned, human-created musical parts, described as the 'building blocks of popular music'.

What new initiatives is Hyph pursuing?

Hyph is developing an app for fans to assemble songs from musical components, a marketplace for artists to sell musical elements, and APIs for labels to deepen fan engagement.

Home / Arts and Entertainment / Hyph Taps Music Veteran Masuch for Growth

Hyph Taps Music Veteran Masuch for Growth

27 Jan

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Summary

Hartwig Masuch, former BMG CEO, appointed Hyph chairman.
Hyph develops interactive music tools using owned sound components.
Masuch to guide Hyph's strategic expansion for new music services.

Hyph Taps Music Veteran Masuch for Growth

Effective April 2026, music service Hyph has named Hartwig Masuch, the former CEO of BMG, as its new chairman. Masuch, who has been advising the company, will guide Hyph's strategic growth as it aims to pioneer interactive music experiences.

Hyph's core technology utilizes millions of proprietary musical components, enabling fans to assemble their own songs through an app currently in beta testing across regions like the Nordics, UK, and Sub-Saharan Africa.

Masuch brings extensive experience, having transformed BMG into a major global music company. He expressed optimism about Hyph's potential to drive the industry's next revolution, emphasizing its focus on human-generated music and the creator economy.