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HYBE's Latin Boy Band Santos Bravos to Debut in Mexico City
10 Oct
Summary
- Santos Bravos, HYBE's first all-male Latin group, to debut on October 21, 2025
- Group formed through a rigorous training program with participants from 8 different cultures
- HYBE's Latin America division aims to offer something "different and disruptive" in the Latin music scene
In a highly anticipated move, HYBE's Latin America division is set to unveil its first all-male Latin group, Santos Bravos, with a debut performance on October 21, 2025, at Mexico City's Auditorio Nacional. The 10,000-capacity concert will not only introduce the five members of the band but also mark the end of a rigorous training program that has been documented in a YouTube reality series.
The creation of Santos Bravos began in May 2025, with HYBE Latin America tapping into its expertise in forming successful K-pop groups like BTS and Seventeen. The group's formation has been a combination of cultures, with participants hailing from eight different countries, including Argentina, Colombia, Mexico, Peru, Brazil, and the United States. The custom-built training and creative hub in Mexico City's Parque Bicentenario has been the epicenter of this ambitious project.
According to HYBE Latin America COO Juan Sebastián Arenas, the goal is to offer something "different and disruptive" in the Latin music scene, which has seen a lack of contemporary boy bands achieving phenomenon status. The company's content-driven approach, which includes a Spotify podcast, live sessions, and a strong social media presence, aims to engage fans on a more personal level and establish a lasting connection.
