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HYBE Japan CEO: From 20 to 300 Employees
3 Jun
Summary
- HYBE JAPAN grew from 20 to 300 employees under CEO Han's leadership.
- Han focused on building an autonomous solutions organization and developing Japanese artists.
- &TEAM's global strategy included a Korean debut to leverage K-pop's distribution ecosystem.
Hyunrock Han, CEO of HYBE JAPAN, has been honored as a Global Power Player for his significant contributions to the music industry. Since taking charge, he has overseen a dramatic expansion of the company from approximately 20 employees to around 300.
Han's strategy involved establishing an autonomous in-house solutions organization and developing original Japanese artists. This included restructuring operations previously outsourced and hiring specialists across various fields to build institutional knowledge and data-driven decision-making.
A key achievement is the development of the artist &TEAM, HYBE's first localized act from a global headquarters outside Korea. Han's focus for &TEAM was a 'Japan to Global' strategy, including a strategic debut in South Korea to leverage the K-pop industry's global distribution network.
Furthermore, Han has championed initiatives like THE CITY, which creates entertainment experiences by partnering with local governments. This program aims to enhance the value of offline events through technology and revitalize local areas, fostering deeper fan connections and mutual promotional benefits.
