What is the new podcast deal Hulu has made?

Hulu has secured its first exclusive licensing deal with the comedy advice podcast "We're Here to Help," hosted by Jake Johnson and Gareth Reynolds.

When will new episodes of 'We're Here to Help' be available on Hulu?

New episodes of "We're Here to Help" will be released twice weekly on Sundays and Tuesdays on Hulu, starting February 10th.

Why are streaming services like Hulu and Netflix adding podcasts?

Streaming services are adding podcasts as they are a cost-effective content strategy, offering engagement and helping them compete for viewer attention.

Home / Arts and Entertainment / Hulu Ventures Into Podcasts with Exclusive Comedy Deal

Hulu Ventures Into Podcasts with Exclusive Comedy Deal

4 Feb

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Summary

Hulu secures first-of-its-kind podcast licensing deal.
Comedy advice podcast 'We're Here to Help' now exclusively streams on Hulu.
Podcasts offer a cheaper content alternative for streamers competing for viewers.

Hulu Ventures Into Podcasts with Exclusive Comedy Deal

Hulu has ventured into podcast licensing, securing its first exclusive agreement with the comedy advice podcast "We're Here to Help," hosted by Jake Johnson and Gareth Reynolds. Beginning February 10th, the show will release new episodes twice weekly, on Sundays and Tuesdays, exclusively on Hulu.

This strategic move sees Hulu gaining streaming rights to both the existing catalog and all future episodes. New content will drop on Hulu a day before its availability on other platforms, including a soon-to-be-relaunched YouTube channel. This expansion into podcasts follows similar initiatives by competitors like Netflix, which has also been actively adding podcast content.

Launched in August 2023, "We're Here to Help" features Johnson and Reynolds offering comically misguided advice. The podcast has garnered a loyal following and featured notable guests. Prior to this deal, Hulu was already home to Jake Johnson's directorial debut film "Self Reliance" and the sitcom "New Girl."