Hulu Reclaims YA Streamer Crown

Hulu is making a significant push to re-establish itself as a premier destination for young adult (YA) content. The streaming service, which previously leveraged sibling channel Freeform's YA programming, is now independently building its library. This move comes as Freeform has ceased producing scripted originals, creating an opportunity for Hulu to recapture viewers.

The platform's new strategy involves a wave of coming-of-age series. These shows will encompass classic YA stories with teenage protagonists and narratives focused on twentysomethings transitioning through college and early professional life. This dual approach aims to attract a broad demographic within the YA and young adult audience.

Among the anticipated projects is 'Capsized,' a YA series set in the competitive world of high school rowing. The story follows two protagonists, Jo Bryant and Margaret Douglas, as they uncover a dark secret linked to their coach while training for a major regatta. The series is co-written and showrun by a producer of 'Pretty Little Liars,' leveraging established success in the genre.

Other upcoming productions include Mindy Kaling's comedy 'Not Suitable For Work' and the teen mystery series 'Phony.' These additions signal Hulu's commitment to diversifying its YA offerings and appealing to a wide range of young viewers.