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Hulk Hogan's Legacy Fuels Beer Sales Surge
4 Feb
Summary
- Real American Beer surpassed 10 million cans sold in 18 months.
- The beer company is launching a redesigned, modern can.
- A sweepstakes offers signed cans and cash prizes for original can buyers.

Real American Beer, the beverage brand launched by the legendary wrestler Hulk Hogan a year prior to his death, is seeing remarkable sales success. As of February 4, 2026, the company has surpassed the 10 million can sales mark within its first 18 months of operation. This milestone has prompted a brand refresh, with the introduction of a new, modern can design to capitalize on the ongoing growth.
The original cans, which featured a retro aesthetic and an image of Hogan with the American flag, are being replaced. However, fans known as Hulkamaniacs can anticipate special edition Hulk Hogan cans in the future. To commemorate the remaining original cans, Real American Beer is hosting a "Final Run" sweepstakes. This promotion randomly places 50 golden tickets in 12-packs, offering winners a beer can autographed by Hogan and a cash prize.




