Home / Arts and Entertainment / HUF x Three 6 Mafia Drop Collection
HUF x Three 6 Mafia Drop Collection
13 Oct
Summary
- Collection released October 8th, includes apparel and skateboards.
- Designs inspired by Three 6 Mafia's influential albums and label.
- Campaign photo reimagines classic Three 6 Mafia group portrait.
The fashion brand HUF has unveiled a new collection in collaboration with the seminal hip-hop group Three 6 Mafia. Released on October 8th, this line encompasses a range of items including graphic t-shirts, warm thermals, stylish varsity jackets, and custom skateboards. Each piece serves as a tribute to the group's enduring impact on music and culture.
Throughout the collection, HUF skillfully incorporates elements from Three 6 Mafia's landmark albums, Mystic Stylez and When the Smoke Clears. Several items directly reference the hit track "Sippin' On Some Syrup," while other graphics celebrate Hypnotize Minds, the record label founded by group members DJ Paul and Juicy J.
The accompanying campaign, captured by photographer Alex Papke, skillfully recreates an early 2000s group portrait of Three 6 Mafia. This iconic image features the distinct Escalade seen in their "Who Run It" music video, further cementing the collaboration's homage to the group's visual identity.
HUF has established a precedent for honoring influential musicians through its collections, having previously collaborated with artists such as Mac Dre, Freddie Gibbs, Chief Keef, and Snoop Dogg, underscoring a commitment to celebrating hip-hop's rich aesthetic.
