Hrithik Roshan Fights Deepfakes in Court

The Delhi High Court has mandated the removal of certain objectionable social media posts that targeted actor Hrithik Roshan. This directive came after Roshan initiated legal proceedings to safeguard his personality rights, including his name, image, and likeness, from unauthorized commercial exploitation and misuse. He has framed this legal action as a necessary, protective measure against the escalating threat of deepfakes and AI-driven misuse of digital content.

In recent statements, Roshan emphasized the growing pervasiveness of technology and the importance of proactively addressing its potential downsides. He expressed that it is more prudent to establish protective measures now rather than engaging in damage control later, especially concerning the rise of deepfakes. Despite these concerns, the actor also acknowledged the potential of AI as a powerful tool for creative endeavors, indicating a balanced approach to technological integration.

Beyond his legal concerns, Roshan also discussed his production banner, HRX Films. He aims for HRX Films to bridge the gap between highly commercial blockbusters and more personal, cathartic cinematic experiences. His vision is to create films that offer both widespread audience appeal and profound emotional resonance, achieving a 'sweet spot' that combines community engagement with individual fulfillment.