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TikTok Propels 'Dancing with the Stars' to New Heights in 2025
31 Oct
Summary
- TikTok has become an integral part of 'Dancing with the Stars'
- DWTS pros have amassed millions of followers on the platform
- The show's viewership, especially among 18-49 adults, has skyrocketed
As of November 1st, 2025, TikTok has become an integral part of the 'Dancing with the Stars' experience. In an interview last September, pro dancer Rylee Arnold explained how the platform has transformed the show, allowing fans to get a behind-the-scenes look at the partnerships and relationships that make the competition so engaging.
When Arnold first joined the show in 2023, she remembers posting TikTok videos "just for fun." Fast forward two years, and every single season 34 pro is now actively building massive followings on the platform, with the official DWTS account boasting an impressive 5.4 million followers. Through these TikTok interactions, the celebrity dancers are able to connect with their fan bases in a more intimate way than ever before.
The impact of this TikTok-driven engagement has been undeniable. The show's viewership, especially among adults aged 18 to 49, has skyrocketed, with the October 21st episode making TV ratings history. While some may have feared that TikTok would draw eyes away from the television screen, the 'Dancing with the Stars' case study is proving the opposite – the platform has only served to amplify the show's popularity and reach.
