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Zazie Beetz Film Tanks: Disastrous Opening Day
29 Mar
Summary
- Horror film 'They Will Kill You' earned $2.2 million on opening day.
- The movie debuted at #3 domestically, below other releases.
- The film's $20 million budget may not be recouped at the box office.
The horror film 'They Will Kill You,' starring Zazie Beetz and Tom Felton, has posted a disappointing opening day in North America since its release on March 27. The R-rated movie grossed a mere $2.2 million on Friday, including $1 million from Thursday previews. It landed at the third position in the domestic box office charts, trailing behind 'Project Hail Mary' and 'Hoppers.'
Critics awarded the film 66% on Rotten Tomatoes, noting its repetitive elements despite Beetz's performance. Audiences were more favorable with a 79% rating, though this is unlikely to boost sales. Trade analysts now predict an opening weekend gross of around $6 million, falling short of the initial $10 million projection.
Made on a $20 million budget, 'They Will Kill You' is now facing a challenging path to profitability. Its opening performance suggests it may struggle to even recoup its production costs.
