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Substack Stars Now Managed by Movie Stars' Agency
11 Nov
Summary
- A talent firm representing digital creators was acquired.
- The acquiring company manages A-list movie stars.
- This signals a growing trend of Hollywood embracing digital talent.
Entertainment 360, a prominent talent management company, has acquired the talent firm Brigade, marking a significant development in the entertainment industry. Brigade represents influential digital creators, including Substack writers and podcast hosts. The acquisition will place clients like Leandra Medine Cohen and Emily Sundberg alongside Hollywood A-listers such as Margot Robbie and Julianne Moore, who are also managed by Entertainment 360.
Max Stein, the founder of Brigade, will join Entertainment 360 as a partner. His clients, many with significant followings in fashion and media, include celebrity stylist Danielle Goldberg and creative consultant Chris Black, co-host of the popular podcast "How Long Gone." The financial terms of the deal were not disclosed.
This acquisition underscores a broader trend where major entertainment entities are investing in and signing digital talent. Hollywood agencies are actively recruiting YouTube stars, and traditional media personalities are adopting strategies from livestreamers. Comedians who gained fame on platforms like TikTok are now appearing on mainstream shows like "Saturday Night Live," demonstrating the blurring lines between digital and traditional entertainment spheres.
