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Holly Willoughby's Bold Digital Media Move
25 Jan
Summary
- Holly Willoughby is producing and hosting her own digital show.
- The new project is developed with her husband's production company.
- She aims to take her career in a new, modern, and progressive direction.
Holly Willoughby is set to launch a unique digital media project, marking a significant new direction in her broadcasting career. The 44-year-old presenter is not only hosting but also producing her own show, a departure from traditional television networks. This initiative is being developed in collaboration with her husband Dan Baldwin's production company, Hungry Bear.
The project is described as a 'multi-strand programme for digital platforms,' representing a modern and progressive approach to content creation. Sources indicate Willoughby is 'thrilled and excited' about this venture, which allows her to be involved both in front of and behind the camera.
Since departing This Morning in October 2023, Willoughby has been exploring new avenues. While open to major opportunities with broadcasters or streamers, her current focus is on this independent digital production, a move that reflects the evolving media industry. The format is reportedly something entirely new, distinct from podcasts or previous offerings.
