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Duff: 'Becoming More Yourself' is the Goal
28 May
Summary
- Hilary Duff's philosophy is to become more yourself, not more impressive.
- Her album 'Luck... or Something' reached No. 3 on the Billboard 200.
- Aperol Spritz will sponsor her 'Lucky Me Tour' with pre-show experiences.

Hilary Duff is championing a message of self-acceptance as she prepares for her extensive "Lucky Me Tour." The singer expressed that her current life philosophy centers on "becoming more yourself" rather than striving to be "more impressive." This personal growth is also reflected in her music, with her album "Luck... or Something" released in February, which debuted at No. 3 on the Billboard 200.
Aperol Spritz is partnering with Duff for her tour, offering "Aperol Spritz Day Club" experiences at select venues and nearby establishments. Duff idealizes a New York sidewalk cafe setting for enjoying the drink, surrounded by friends and the budding energy of spring. She feels a profound connection between the song "Adult Size Medium" and the "golden hour Aperol" vibe.
Duff anticipates a strong audience connection on the "Lucky Me Tour," which follows her Las Vegas residency. She describes this current era as requiring "a lot of guts" and credits the success to the reciprocal energy from her fans. This renewed connection with her audience, she states, feels magical given her personal evolution since her earlier career phases.