Why were HGTV viewers upset about the network airing 'Elf'?

HGTV viewers were upset about the network airing the holiday movie 'Elf' because they tuned in expecting to see the network's typical home renovation and design shows, not a Christmas film.

What other movies has HGTV aired that angered viewers?

Earlier this year, HGTV faced backlash for airing the 2015 film 'The Intern' and the 1991 classic 'Father of the Bride' instead of its core programming.

How have HGTV's programming changes impacted viewer loyalty?

Some viewers have suggested HGTV is following a similar path to MTV in the 1990s, moving away from its original focus and losing loyal viewers in the process.

Home / Arts and Entertainment / HGTV Viewers Revolt Over Airing of Holiday Movie 'Elf'

HGTV Viewers Revolt Over Airing of Holiday Movie 'Elf'

17 Nov

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Summary

HGTV aired the movie 'Elf' twice last week, angering viewers
Fans want the network to focus on home renovation and design shows
HGTV has been airing more movies this year, drawing viewer complaints

HGTV Viewers Revolt Over Airing of Holiday Movie 'Elf'

On November 17, 2025, HGTV viewers were left disappointed and frustrated when the network aired the popular holiday movie 'Elf' instead of its typical home renovation and design shows. The Will Ferrell and Zooey Deschanel-starring film aired twice last week, once on Thursday, November 13 at 8 pm and again on Friday, November 14 at 12 am.

While 'Elf' is a beloved Christmas classic, HGTV's audience made it clear they were not pleased with the network's programming decision. Angry fans took to social media, with one Reddit user writing, "Why is Elf on HGTV?!? This is the second week in a row that some lame azz old movie is on HGTV. Where are the design shows?!? If this is the new direction of HGTV, I'm out!"

Another viewer echoed this sentiment, saying, "We don't tune into HGTV to watch Elf. Sounds like HGTV management needs to bring back some of the cancelled programs that actually highlighted home building, remodeling, landscaping and interior design."