Why is HGTV airing the movie Elf?

HGTV is airing 'Elf' and other holiday movies as part of a strategy to diversify its programming lineup, a move that has surprised and frustrated some viewers.

Are HGTV viewers happy with the movie programming?

While some viewers find humor and enjoyment in the movie airings, many are unhappy and prefer traditional home renovation and design shows.

What shows did HGTV cancel?

HGTV canceled several popular shows over the summer, including 'Izzy Does It,' 'Farmhouse Fixer,' and 'Christina on the Coast,' leading to viewer discontent when movies were added.

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HGTV Under Fire for Airing 'Elf' Instead of Design Shows

21 Nov

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Summary

Viewers express frustration over HGTV airing holiday movies like 'Elf'.
Some fans threatened to cancel subscriptions over the programming change.
HGTV states fans enjoy diverse movie lineups alongside renovation content.

HGTV Under Fire for Airing 'Elf' Instead of Design Shows

HGTV is facing backlash from a segment of its audience for deviating from its core content to air holiday films, with the movie 'Elf' becoming a particular point of contention. Viewers have voiced their confusion and frustration, questioning the relevance of such programming on a home renovation channel. These complaints have manifested in online discussions, with some viewers vowing to cancel their subscriptions.

Despite the viewer outcry, HGTV has indicated that these movie airings are intentional, with plans to show other holiday films like 'A Christmas Story' and 'Candy Cane Lane.' The network stated its belief that viewers enjoy finding a variety of content, including iconic movies, within its diverse programming schedule.

This shift in programming comes at a time when several popular renovation and design shows were canceled over the summer, further fueling viewer dissatisfaction. Many fans expressed a strong desire for the return of these shows, arguing that they prefer content that aligns with HGTV's original mission of showcasing home building and design.

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