Music Industry Visionary Herb Trawick Dies at 69

Herb Trawick, a pivotal figure in the music industry and co-creator of the widely acclaimed audio-tech series Pensado's Place, passed away peacefully at his California home on February 22, 2026, at the age of 69. Trawick's career spanned artist management, label executive roles, and production, leaving an indelible mark on countless individuals.

Born in Montreal, Canada, in 1956, Trawick moved to the United States as a child. He began his music industry journey in the early 1990s at SOLAR Records before transitioning to artist management. He successfully guided the careers of R&B star Brian McKnight and Grammy-winning engineer Dave Pensado, among others.

Further diversifying his contributions, Trawick partnered with Maurice White of Earth, Wind & Fire to establish Kalimba Entertainment. During this period, he also produced the Broadway musical "Hot Feet," a production that featured the music of Earth, Wind & Fire.

In 2011, Trawick co-founded Pensado's Place with Dave Pensado, creating a global platform for producers and engineers that reached audiences in over 200 countries. He was recognized for his entrepreneurial spirit and commitment to mentorship, serving on the boards of various music education organizations.

Trawick's extensive career was honored with accolades including the Creative Visionary Award and induction into the Technical Excellence and Creativity Hall of Fame. His legacy is one of creativity, leadership, and profound influence on the music world.