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Jazz Trumpeter Outshone The Beatles in 1966
22 Apr
Summary
- A jazz trumpeter briefly outsold the Beatles in 1966.
- His albums occupied multiple top chart positions simultaneously.
- This occurred during the peak of the 1960s rock revolution.

In April 1966, as the United States was immersed in a rock music revolution, a jazz trumpeter achieved a remarkable chart feat. Herb Alpert, then 31, saw his Tijuana Brass albums achieve massive commercial success, briefly making him more popular than The Beatles. This occurred when rock acts like The Beatles and The Rolling Stones were dominating the music scene.
At that time, 'Going Places,' Alpert's latest album, held the number two spot on the US charts. His previous release, 'Whipped Cream & Other Delights,' was at number three, while two earlier albums, 'South of the Border' and 'The Lonely Bull,' were also in the top ten. Alpert's smooth, instrumental sound, often incorporating Latin influences, resonated strongly with the public.