Hemsworth's YouTube Series Tops 11 Million Views

Chris Hemsworth's foray into original content has proven successful, with his YouTube series 'Azza & Zoc Do Earth' surpassing 11 million views since its debut in February. This six-episode adventure show follows two of Hemsworth's friends as they explore health and wellness practices around the world. The series has attracted a broad audience, with 54% of viewers being new to Hemsworth's YouTube channel and 96% not being subscribers. Within its first month, the show accumulated 32,000 hours of watch time, with over 70% of viewership occurring on connected TV devices. The audience is fairly balanced in gender, with 60% male and 40% female viewers, and the viewership is predominantly from the United States. This project stems from Wild State, a media company co-founded by Hemsworth and Ben Grayson, which focuses on premium, YouTube-first storytelling outside the traditional Hollywood model. Hemsworth expressed enthusiasm for the channel as a platform for authentic, adventure-infused stories.

The channel, launched a year ago, has amassed over 600,000 subscribers, bolstered by Hemsworth's extensive social media following. Wild State has also produced content for major film releases. Fara Taylor, head of brand at Wild State, highlighted the rewarding nature of authentic brand collaborations. Libby Bush from CAA's Entertainment Partnerships emphasized the growing importance of creative deal-making to bring artists' expanded ambitions and storytelling ideas to life. Discussions for a second season of 'Azza & Zoc Do Earth' are reportedly underway, indicating continued investment in this content strategy.