How has the HBO show 'Heated Rivalry' impacted NHL ticket sales?

The HBO show 'Heated Rivalry' has caused a noticeable spike in demand for NHL tickets, with weekly sales rising over 20% after its debut.

What kind of ticket buyers are increasing due to 'Heated Rivalry'?

There has been a rise in both single-ticket sales and demand from first-time game attendees, indicating new fans are being drawn to hockey.

When did 'Heated Rivalry' debut and affect NHL ticket demand?

The show 'Heated Rivalry' debuted in November, and a significant surge in NHL ticket demand was observed shortly thereafter.

Home / Arts and Entertainment / HBO Show Ignites NHL Ticket Sales Surge

HBO Show Ignites NHL Ticket Sales Surge

24 Jan

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Summary

HBO's 'Heated Rivalry' show increased NHL ticket demand.
Weekly hockey ticket sales rose over 20% after the show aired.
More single-game and first-time attendees are buying tickets.

The recent HBO series 'Heated Rivalry' has captured the attention of a new audience, translating into increased demand for National Hockey League tickets. Data from SeatGeek indicates a notable rise in ticket sales and revenue for the league since the show's debut in November.

Following the show's release, SeatGeek observed a weekly increase in hockey ticket sales exceeding 20%. This surge is particularly significant as no similar trend was noted during the same period last year, suggesting the show's influence on NHL attendance.

Furthermore, the ticketing platform has seen a rise in demand from both individual ticket buyers and first-time game attendees. This indicates that 'Heated Rivalry' is effectively piquing interest in hockey, drawing new fans to experience games, many for the very first time.

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