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Banjaare: Redefining Haryanvi Stories Beyond Reels
22 Oct
Summary
- Independent artists use social media to reach new audiences nationwide.
- Bairan's success provided creative freedom and financial independence.
- New music explores women's perspectives to broaden Haryanvi emotional scope.
The Haryanvi music scene is expanding its reach beyond traditional boundaries, with independent artists utilizing social media platforms to connect with a nationwide audience. For the musical duo Banjaare, the success of their track 'Bairan' marked a significant turning point, granting them broader recognition and the autonomy to pursue their artistic vision.
This newfound freedom has allowed Banjaare to explore different emotional narratives. Their recent release, 'Barsaat,' shifts focus to a woman's experience of longing, aiming to broaden the emotional spectrum of contemporary Haryanvi music. They believe Haryanvi is a versatile language capable of expressing diverse human emotions beyond common stereotypes.
Banjaare attribute much of their success to the accessibility provided by social media, which allows artists from non-metro cities to reach listeners without traditional industry gatekeepers. They remain committed to their roots, focusing on creating music from the heart rather than chasing trends like viral 'reels,' believing that genuine artistry will eventually find its audience and chart success.
