Home / Arts and Entertainment / Rapper Hanumankind Ignites T20 World Cup with Thums Up Anthem
Rapper Hanumankind Ignites T20 World Cup with Thums Up Anthem
16 Feb
Summary
- Rapper Hanumankind performed Thums Up's anthem 'Taste the Thunder' live.
- The performance was synchronized with the high-intensity India vs Pakistan match.
- This act highlights the growing integration of music and sports entertainment.
Rapper Hanumankind delivered a live stadium performance during the ICC Men's T20 World Cup match between India and Pakistan. He performed Thums Up's new anthem, 'Taste the Thunder,' alongside some of his own tracks.
The brand stated the performance was designed to mirror the high-profile fixture's intensity. Hanumankind's set culminated with a dance segment featuring Kings United India, creating a unique sports and entertainment fusion.
The anthem 'Taste the Thunder' combines Hanumankind's rap with vocals by Vishal Dadlani. It is part of Thums Up's 'Toofani' identity campaign, reflecting the brand's association with exciting, high-energy moments.
This event aligns with a broader trend where brands integrate live music into major cricket events, enhancing match-day entertainment during large tournaments.
