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Hadid Sisters Embrace Cowgirl Chic for Guest in Residence
27 Aug
Summary
- Gigi and Bella Hadid star in the Guest in Residence fall 2026 campaign.
- The collection features women's denim for the first time.
- Bella Hadid previously collaborated with Miss Sixty on a denim line.
The sisters Gigi and Bella Hadid have unveiled a striking new campaign for Gigi's fashion brand, Guest in Residence. The fall 2026 collection features the models embodying a cowgirl aesthetic. A teaser video, dropped on August 25, depicts the siblings in a dramatic Western-themed showdown, dressed in evocative cowgirl attire.
Gigi Hadid sports a red striped sweater, neck scarf, jeans, and a black cowboy hat, with her hair in plaited pigtails. Bella Hadid showcases a layered look with a plaid shirt, cardigan, denim jeans, leather chaps, a matching cowboy hat, and a statement belt. This campaign marks a significant expansion for Guest in Residence, which Gigi launched in 2022.
The brand is venturing into women's denim for the first time with this fall 2026 range, a collaboration with US denim designer Benjamin Talley Smith. Bella Hadid, no stranger to denim collaborations, previously partnered with Miss Sixty for a collection inspired by her personal 1990s fashion archives, drawing inspiration from Western wear.
