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Model's Doppelganger Act for Haaland Goes Viral
15 Jul
Summary
- A Russian model gained over 110 million Instagram views.
- She recreated Erling Haaland's goal celebrations and expressions.
- The model had not followed football closely before becoming famous.

Anastasia Kostromitina, a 24-year-old model from Moscow, has achieved viral fame for her uncanny resemblance to Norwegian football star Erling Haaland. Her Instagram videos, featuring recreations of Haaland's goal celebrations and intense expressions, have garnered over 110 million views. This sudden internet popularity has led to an increase in modeling offers for Kostromitina.
Interestingly, Kostromitina admitted to having little prior interest in football before the comparisons to Haaland emerged. She initially found the resemblance surprising but has since embraced it with humor. Her videos, which accurately mimic the Manchester City striker's signature smirk and poses, have even led some viewers to believe they were AI-generated.
The viral success has also made her an unexpected supporter of the Norwegian national team. Kostromitina expressed disappointment when Norway's World Cup campaign concluded, having passionately cheered for them. She hopes that Erling Haaland himself will see her videos and find them amusing.