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Urdu Press Revival: A Father's Legacy
28 Jan
Summary
- Nawabuddin Saifuddin Rahman fights to save his father's Urdu press in Old Delhi.
- He seeks unpublished poems from poet Aziz Beg to revive the struggling press.
- The film ends with the press surviving, but paper's decline is signaled.
The romantic drama 'Gustaakh Ishq', released on OTT on January 27, 2026, is drawing renewed attention for its poignant narrative. The film centers on Nawabuddin Saifuddin Rahman, portrayed by Vijay Varma, who is determined to save his late father's Urdu press in Old Delhi from impending collapse due to mounting debts.
Rahman travels to Malerkotla to find the reclusive poet Aziz Beg, played by Naseeruddin Shah, seeking unpublished works to revitalize the press. During his quest, he falls for Mannat, Aziz's daughter, portrayed by Fatima Sana Shaikh, complicating his mission when his true intentions are revealed.
The film eschews dramatic confrontations, with Rahman ultimately accepting business failure to preserve the integrity of language. Aziz forgives him, recognizing him as the future of Urdu. The press is saved, not through sale, but by Rahman's commitment to craft over commercial scale, signaling a dignified survival amidst technological shifts.
