What role did Karan Johar play in the success of The Lunchbox?

Karan Johar gave the film its game-changing tagline "Can you fall in love with somebody you have never met?" and invested Rs. 6.50 crore in the film's marketing and promotion, helping it secure a 500-screen release in India.

What was the initial reaction to The Lunchbox before Karan Johar's involvement?

Monga revealed that when the film was being made, she was told "Isko kaun dekhega?" (Who will watch it?), as it was a small indie project with no songs and dialogues in English.

Home / Arts and Entertainment / Guneet Monga Reveals Karan Johar's Pivotal Role in The Lunchbox's Success

Guneet Monga Reveals Karan Johar's Pivotal Role in The Lunchbox's Success

Q: How did Guneet Monga finance The Lunchbox?

Monga raised 50% of the film's Rs. 10 crore budget from a treaty between India and France, which she was the first to utilize for a co-production in 2011-12.

12 Oct

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Summary

Guneet Monga's breakthrough film The Lunchbox (2013) starring Irrfan Khan, Nawazuddin Siddiqui, and Nimrat Kaur
Karan Johar gave the film its game-changing headline and spent Rs. 6.50 crore on P&A, helping it get a 500-screen release
Monga raised 50% of the film's budget from a treaty between India and France

Guneet Monga Reveals Karan Johar's Pivotal Role in The Lunchbox's Success

In a recent interview, acclaimed producer Guneet Monga discussed her journey with the 2013 film The Lunchbox, which starred the late Irrfan Khan, Nawazuddin Siddiqui, and Nimrat Kaur. Monga revealed that Karan Johar, the renowned filmmaker, played a crucial role in the film's success.

When The Lunchbox was being made, Monga faced challenges in raising the Rs. 10 crore budget, a significant amount for an indie project at the time. However, she was able to secure 50% of the funding from a treaty between India and France, which she was the first to utilize for a co-production in 2011-12.