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Gummibär: From Viral Hit to 2027 Feature Film
16 Apr
Summary
- Gummibär celebrates 20 years since its viral hit song in 2006.
- A feature film is planned for 2027 in partnership with Toonz Media Group.
- The animated character has expanded into a global franchise with wide distribution.
The animated character Gummibär is marking its 20th anniversary, celebrating the enduring legacy of its 2006 viral hit "I'm a Gummy Bear." This digital-first success story has since blossomed into a global franchise.
Originally launched via a ringtone and music video, Gummibär quickly amassed billions of views and was translated into numerous languages. Its expansion includes successful music releases and, starting in 2012, long-form animated content like the Christmas special "Yummy Gummy Search For Santa."
Further collaborations with Toonz Media Group produced the "Gummibär & Friends" animated series, which aired for two seasons and achieved distribution in over 100 countries. This success has paved the way for a full-length Gummibär feature film, currently scheduled for a 2027 release.
The brand's appeal has also driven significant growth in licensing and consumer products, spanning toys, publishing, and lifestyle categories. Gummibär continues to see year-on-year gains in viewership and engagement across various platforms.
