Gucci's New Campaign: Kate Moss Lip-Syncs to Iconic Song

Gucci has unveiled its new Primavera campaign, a significant debut for Demna's first collection. This visually rich campaign is brought to life through photography by Michal Chelbin and a short film expertly directed by Johan Renck, renowned for his work on the HBO series "Chernobyl." The film prominently features fashion icon Kate Moss, who lip-syncs to the classic 1989 song "Wicked Game" by Chris Isaak, symbolizing a powerful emotional awakening.

Demna explained that his vision for this campaign was to create something akin to a music video, focusing on the theme of choosing to feel love again. He described Gucci as the influential force that inspires a renewed appreciation for beauty, even when it involves risk. The campaign aims to evoke feelings of falling in love and rediscovering emotional connections. Alongside Kate Moss, the campaign boasts a constellation of stars, including Jin of BTS, Shawn Mendes, and Rico Nasty.